Her Success – Complete Podcast Production
HER SUCCESS RADIO FRESH NEW BRANDING
Complete podcast production service for the Her Success Radio, a start-up project by Dr. Valerie Baker
The project started with creating an optimal recording system for the show. The system needed to be able to record a high-quality audio in multi-track for FM radio and podcasting purposes, as well as a video signal. First of all, we made a choice of the microphone that would suit Valerie’s voice color perfectly. Afterward, the recording room acoustics went through a series of improvements in order to get the best recording result.
SOUND IDENTITY DESIGN
After the system was ready to roll, we needed to make a deep dive into Valerie’s brand. Accordingly, branding keywords were found. Our sound design needed to reflect on spirituality, light, ease of living and mindfulness. Meanwhile, through collaboration with the composer of Valerie’s choice, we have made a unique piece of music that represents Her Success brand. As a result, the sound design process of bumper/intro and stinger/outro was ready to start. While following an already existing visual brand, we have successfully created a distinctive sound identity for the show.
LAUNCHING THE SHOW AND ITS IMPACT
Her Success Radio had its launch only two weeks after Valerie contacted us. The show was submitted to a huge bank of podcast directories. Some of which are Itunes, Sticher, Google Play, SoundCloud, PodBean, etc. Finally, collaboration still lasts while Her Success Radio is doing a great work for Valerie’s business. It’s growing rapidly and improving an overall online presence, daily gathering new people into the “tribe”.