As stated by the client, our radio imaging goal was to illustrate: ease of use, a process of designing, human experiences, technology and people, art and science, deep understanding, purpose, compassion, and integrity. This information was more than enough for us to start the creative process. Meanwhile, we have found three suitable pieces of music that could fit The UX Blog existing brand. Without a doubt, we picked one that resonates best with the client's vision. Finally, our intro sketch was ready for presentation. Nick approved and AIR ready version was following the day after.

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