Justin Norman, a founder of the concurrent media group, contacted us with a desire to start a narrative-based podcast. Consequently, we have come up with conclusions about what needs to be done and how. Here are the following challenges that were ahead of us: recording system optimization, show format, identity sound design, and music branding. To sum it all up, it was a complex podcast production. Thanks to Justin's patience and his firm desire to aim for the highest production quality, we were able to commit fully and freely.